This redesign of Vibb’s smart charging feature was driven by user feedback on version 1. The core idea of smart charging is simple, allowing electric vehicles to charge when power prices are low, but users expressed concerns about the lack of real-time feedback and uncertainty over whether charging was happening at the best time. These insights shaped our efforts for a more transparent, feedback-oriented experience in version 2.

I was responsible for organizing and executing the design process, working closely with Vibb’s management, marketing, engineering, and customer service teams to ensure a collaborative approach. This close collaboration helped shape each iteration of the redesign, from high-level decisions to detailed execution.

User feedback highlighted two key pain points: the absence of clear system feedback and uncertainty about whether charging occurred at the optimal time. Given the challenges of technology adoption and a general mistrust of power companies in Norway, we knew we had to focus on building trust through transparency. Our solution was to create a more intuitive, feedback-rich experience that not only clarified when charging was taking place but also reassured users that they were benefiting from the lowest possible power prices.

We relied heavily on data to guide our design decisions, carefully prioritizing which information would offer the most value to users. Through multiple rounds of testing, both internally and externally, we refined the smart charging page. This included improving the structure and hierarchy of information, balancing the general principles of EV charging with Vibb’s unique positioning as a service provider.